Tracey Baker

Consultant: Sport and Leisure in Higher Education

With over 25 years’ experience in the leisure industry, in the public/private and educational Sector, Tracey has proven experience in creating and enhancing the service culture in a large organisation.

She is skilled in building long term working relationships with colleagues, customers and suppliers. Tracey has worked with various national bodies like Customer First, Sport England and National Governing bodies. She has a diverse range of key skills and vast senior management experience.

Tracey has managed a diverse group of staff, rebranded sport departments, developed successful membership systems from scratch, written and managed business plans and, most importantly, overseen the growth of an entire University Sport department for 14 years as Head of Sport, at The University of Sheffield – where her contribution consistently meant the department surpassed targets year on year.

Highly educated and knowledgeable in her field, she is a dedicated, innovative and creative individual, with excellent communication skills and a passion for work.