The Virgin Money Book of Change

Digital Change Management Platform

Virgin Money

Like all Virgin companies, Virgin Money was launched to give customers a better deal. It offers a wide range of easy to understand products with an emphasis on customer service.

The organisation is fast paced and furiously innovative, and the process of change is key to its continued and accelerated success.

The Challenge

Virgin Money tasked us, in partnership with a number of Associates, to author and produce what would be known as the ‘Book of Change’.

This was to be the bible for change – a step-by-step guide on how change is delivered at Virgin Money.

It was critical that the Book could be used and understood by anybody - irrespective of their level of knowledge in change management. It was to be accesible online, in order to cater for the multi-site nature of the business, and it was to be updated internally.

The Outcome

Working closely with the Virgin Money Business Change Team, and within a stringent three-month schedule, we set about illustrating the change process, designing the governanace documents and moderating copy within it. As well as developing the digital platform it would be deployed from.

The Book of Change uses a mix of digital technologies in order to make it accessible to all involved in the process of change within the organisation, as well as giving Virgin Money editorial ownership of the document.

"We are very pleased with the solution provided by Rocca. The digital microsite approach allows easy access to the Book and the supporting document templates, while the Book of Change itself is an elegant and effective document, which communicates a complex subject in a clear and accessible way. We quickly established a practical and fast paced working relationship with Rocca. and found them a responsive and technically astute company who we would happily work with again."

Michael Hulme, Business Change Portfolio Management, Virgin Money