Unilever

Global Communications and Software Development for a Retail Giant

Unilever

Global Communications and Software Development for a Retail Giant

Bespoke

Introduction

Unilever is one of the world's largest organisations. It produces fast moving consumer goods (fmcg) for a global market, owning many household names such as Marmite, Dove, Ben & Jerry's and Knorr. As part of an ongoing drive to become the world's best marketing company Unilever is revolutionising how its packaging artwork is managed through a change program named Panorama. Panorama is repositioning artwork management across the business. It has created a team of dedicated professionals with responsibility for this complex technical area and is introducing globally aligned systems and processes to deliver a combination of higher quality, increased speed to market and reduced costs.

What We Did

Global changes in a large and constantly evolving organisation are never simple. With thousands of people across the globe requiring training in the new way of producing artwork, we were tasked with delivering a communication platform. The Rocca. team worked closely with Unilever people across the world in designing the solution. We came up with Artwork Excellence – based around strong visuals and compelling core messages.

Outcomes

Artwork Excellence delivers economies to the business by raising awareness and improving the performance of those working within the business.

BLUE saved Unilever €11m in 2011.