What is a ‘Brand’?
The word brand is a curious one. Ask most people what a brand is and they’ll say a logo, a corporate identity or a product.
Unfortunately they are wrong. What’s even more worrying is that it’s not the company that’s in control of its brand… it’s the customer!
Our definition:
A brand is a person’s instinctive feeling about a company, product or service.
If your company doesn’t understand what its customers think of it then it is not in control of its own destiny. That’s where we come in… We work with organisations and their customers to find exactly what it is that makes them special. We use our findings to produce effective, well-designed communications that deliver results.
Read on to see how we can help you define your brand and communicate it successfully.
Three Little Questions.
They aren't complicated, honest.
When we talk to clients about their businesses we like to start with three simple questions:
- Who are you?
- What do you do?
- Why does it matter?
Most people will answer the first two questions well enough, but the third… well that’s a tricky one! The thing is customers ask themselves these questions when selecting a product or service. If they don’t get the answers they want, chances are they’ll look elsewhere.
If you can’t answer these questions succinctly and in a compelling way you don’t have an effective brand. In fact you have what we call an ‘accidental brand’ – you know it’s there but you don’t know how to use it.
Try answering the questions for your organisation. If you struggle you need to talk to us.
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Brand Workshops.
Define the attractions to your business and engage in creative, yet understandable, communication throughout all levels of the organisation.
Good design carries no guarantee of success. Good design married with good brand strategy does.
Marc Rocca
All successful companies have something that their customers find special or even unique. The trick to continued success is discovering exactly what that is and then using it in every piece of communication you produce – both internally and internally.
Rocca. have devised a one day workshop to help organisations explore their brand’s uniqueness. Split into four one hour sessions, the workshop helps define the things that are attractive about your organisation and how to use them in communications to enhance this.
Outcomes include:
- A shared understanding of brand and brand strategy
- Definition of core messages for communication
- Definition of company Vision
- Actions for implementation
The workshop is intended to engage a team of around 10-12 people from all levels.
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The Customer Journey.
We are dedicated in making your journey with us as smooth and effective as possible.
When somebody orders something from you, whether it’s a product or service, they begin a journey – we call it the customer journey. It begins when they contact you through whatever means and ends… well it may never.
During the customer journey your company has a number of opportunities to build the strength of relationship, sell additional material and check for overall satisfaction. The better you understand the customer journey the more opportunity there is to maximise the customer experience.
The boffins at Rocca. have devised a method of mapping the customer journey, to help our clients understand where the opportunities (we call them touchpoints) lie and how to make the most of them.
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